The Direct Selling business model is a highly efficient and cost-effective way to build a successful enterprise. It creates a direct connection between the parent company and the customer by eliminating intermediaries such as wholesalers, distributors, or retailers. This allows companies like New Morning Multitrade to reduce advertising and overhead costs, and pass on maximum value to the consumers — while also building strong, long-term customer relationships.

Today, Direct Selling is a transparent, ethical, and rapidly growing global industry practiced in over 170 countries. In the last five years alone, it has seen a growth rate of over 16%. In India, the industry has expanded rapidly — valued at ₹80 billion in 2015–16, growing to ₹236 billion in 2019–20, and projected to reach ₹645 billion by 2025.

Millions of Indians now earn their livelihood through Direct Selling, contributing not only to their families but also to the nation's economic growth. Every transaction in this industry is billed with proper invoicing, thus supporting the national economy through income tax, GST, and other applicable contributions.

A closer look at the impact of Direct Selling reveals its alignment with key national missions such as Make in India, Startup India, Digital India, Skill India, Vocal for Local, Aatmanirbhar Bharat, and Women Empowerment. This industry is creating self-employment, enhancing financial independence, especially among youth and women, and encouraging a swadeshi (indigenous) approach to growth.

In essence, the Direct Selling Industry plays a significant role in creating a sustainable, empowered, and economically strong India — and New Morning Multitrade is proud to be part of this transformational journey.